Acumen Golf Consulting
As the owner of and Director of Operations for Acumen Golf, Michael Hatch has spent his entire career fine-tuning his processes on courses all over the country and around the world.
Owning two thriving golf and country clubs, Acumen Golf offers the decades of its managers’ combined experience to help other clubs operate smoothly, flourish financially, and become their communities’ central gathering place for fun and relaxation.
Mike is a firm believer that the right partnerships can change the nature of the game for any club. His many years within the industry’s leading management companies left him frustrated with the lack of personal attention and quality service he was able to give to his clients. Since he began Acumen Golf in 2006, Mike’s innovative approach to client relations has led him to be appointed to the National Golf Course Owners Association Executive Committee, with dozens of mediator and panelist engagements under his belt. He was also the Chair for the National Golf Course Owners Association annual conference held in San Antonio, Texas. As host to over 500 attendees, Mike also has the great honor of presenting and interviewing Greg Norman (pictured) with our industry’s most coveted award during the celebration closing dinner.
Acumen Golf took over the management of Hanover Golf Club in 2014. Mike stated, “This club has been a perfect fit for our company, working with the Board of Directors and employees to make the necessary changes and return the club to profitability. We have enjoyed much success in a very short amount of time at this great club”. Mike was instrumental securing the sale of the club in 2022 and now works for the new owners securing another lengthy contract. Acumen Golf is currently working with a number of clubs on the East Coast including a busy semi private course and private members club in Northern Virginia.
We’ve walked fairway after fairway in your shoes, and we know that running a successful golf club is no easy feat, particularly in uncertain financial climates. Our affordable management and consulting services have been proven to help our clients overcome the challenges of today’s markets through careful analysis, thoughtful marketing and social media implementation, strategic planning and streamlined operations. Hourly consultation, project work, monthly management, mystery shopping and full lease options are all available through Acumen Golf.
Contact us today to learn more about improving the overall health and wellness of your club. Additionally, you can visit our clubs or call Mike Hatch personally at (888) 522-8636.